1. Massage and lather into damp hair.
2. Rinse thoroughly.
3. Follow with Kenra Platinum Color Charge Conditioner.

• Recharges brilliance, vibrancy, & longevity of hair color up to 50 shampoos
• Enriched with Fade-Fighting Technology
• Locks color pigments inside the hair’s cuticle for maximum color retention
• Ideal for all hair types & colors
• Formulated without added sulfates, parabens, & sodium chloride

AQUA/WATER/ EAU, SODIUM C14-16 OLEFIN SULFONATE, COCAMIDOPROPYL BETAINE, DIMETHYL LAURAMIDE/MYRISTAMIDE, GLYCERIN, POLYQUATERNIUM-55, GLYCOL DISTEARATE, COCODIMONIUM HYDROXYPROPYL HYDROLYZED KERATIN, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, CITRIC ACID, DEHYDROACETIC ACID, BENZYL ALCOHOL, FRAGRANCE (PARFUM), BENZYL BENZOATE, BENZYL SALICYLATE, CITRONELLOL, COUMARIN, HEXYL CINNAMAL, HYDROXYCITRONELLAL, LIMONENE, LINALOOL