1. Apply to clean, damp hair.
2. Air dry or blow dry.

• Joico’s Inner Joi haircare takes a kinder, gentler approach to beauty, with naturally-derived formulas designed to make a world of difference. 
• 96% naturally derived ingredients.*
• Use with heat or allow to air-dry.
• Reduces frizz caused by humidity for 72HRS.**
• Protects from thermal damage up to 450°F or 232°C.
• Hair feels soft and looks shiny.
• Vegan formulas.
• Animal test free.
• Paraben-free.
• Gluten-free.
• Free of SLS/SLES Sulfates.***
• Sustainably sourced ingredients.†

*According to Global ISO 16128 Standard, 96%+ naturally derived means that plant and mineral-derived materials and water, all of which undergo limited processing, make up at least 96% of the formulas.
**vs. untreated hair, 85% RH conditions.
***SLS/SLES = Sodium Lauryl Sulfate/Sodium Laureth Sulfate.
†We define ‘sustainably sourced' as ingredients that are plant-derived and/or obtained through upcycling processes.

Aqua (Water, Eau), Hydroxypropyl Starch Phosphate, Dicaprylyl Carbonate, Cetearyl Alcohol, Dioleoylethyl Hydroxyethylmonium Methosulfate, Phenoxyethanol, Stearamidopropyl Dimethylamine, Undecane, Ceteareth-20, C15-23 Alkane, C9-12 Alkane, Parfum (Fragrance), Tridecane, Glyceryl Stearate, Citric Acid, Behentrimonium Chloride, Persea Gratissima (Avocado) Oil, Ethylhexyl Olivate, Panthenol, Ethylhexylglycerin, Isopropyl Alcohol, Hydrolyzed Pea Protein, Hydrolyzed Vegetable Protein, Squalane, Sodium Benzoate, Potassium Sorbate, Tocopherol, Sodium Hydroxide, Linalool, Citronellol, Hexyl Cinnamal, Alpha-Isomethyl Ionone, Limonene, Benzyl Alcohol.