Wella Color Touch New Built-In Metal Purifier with True-To-Tone Vibrancy no matter the hair condition. Damage reducing technology Metal Purifier protects hair from extra damage happening in presence of metals where the color is placed.
Color Touch is now vegan and features no mineral oil, no silicones and no ammonia* for gentle color services that are kind to all hair types. With more than 80 fully intermixable shades, Color Touch empowers you to create any look your client craves. From pastels to bolds to naturals, no fashion-forward color or classic hue is out of reach.

* Except Color Touch Plus which is low-ammonia.