Discover our SMART ghd flat irons with ground-breaking ultra-zone technology that predicts the needs of your hair as you style for a flawless finish, personalized to you. Our most luxurious ghd flat irons recognize the thickness of your hair and styling speed, adjusting heat across the floating plates as you style for perfect results in just one stroke.

Infinity sensors monitor heat 250 times a second across the high-gloss plates to deliver a personalized styling experience, so no matter your hair type or length, you can achieve a beautiful, salon-quality style. Working at an optimum styling temperature of 365º F, the ghd platinum+ styler protects the integrity of your hair without compromising on style, allowing for 70% stronger hair*, 20% more shine** and 2x more color protection.

*reduced breakage and 2 x more color protection vs a styler working at 450º F
**vs naturally dried hair