EXTREMELY POWERFUL. INCREDIBLY LIGHTWEIGHT. The secret is inside – internal construction expertly engineered to significantly reduce dryer weight. Add to that the ultralight MaxLife®PRO brushless motor to experience the lightest weight, high-performance, professional dryer ever made. The BaBylissPRO® Rapido® is also meticulously engineered to be exceptionally quiet for the highest level of noise reduction during use. True Italian craftsmanship makes it supremely durable, setting a new standard of excellence in POWER, PERFORMANCE and QUALITY.