1. Mixing Instructions: Mix 1:1 (equal parts color and 5 Volume LumiShine Developer) Ideal viscosity for drip-free bottle application.
2. Pour developer in bottle and add color. Place finger over bottle cap and shake to mix thoroughly.
3. Processing Time: 5 to 35 minutes depending on desired result.
4. Process at room temperature or with heat.
5. Post-Color Service: Rinse thoroughly. Acidify with K-PAK Professional Cuticle Sealer, rinse.
6. Apply K-PAK Color Therapy Shampoo to scalp and massage well. Work through hair lengths. Rinse thoroughly. Squeeze out excess water.
7. Apply K-PAK Color Therapy Conditioner to hair lengths after squeezing out excess moisture. Massage throughout hair and leave in for 5 minutes. Rinse thoroughly. Towel-dry hair.
8. Style as needed with preferred Joico styling products.

Ideal When:

• You want to refresh blonde hair that has gone brassy in between lightening services.
• You want to add a creamy, prismatic dimension to cool blonde hair.
• You want to create pearly blondes without a hint of warmth.
• You want the convenience of pre-blended toner/gloss that allows you to create on-trend blonde looks with a hint of iridescence.
• You want to counter unwanted warmth with a cool touch.

Want to make a deposit in hair color that really pays off? Look no further than LumiShine Demi-Permanent Liquid Color Platinum Violet Series – a unique deposit-only demi formula that beautifully conditions hair, while helping you create the ultimate platinum-blonde looks.

• Neutralizes unwanted brassy, yellow/orange tones.
• Delivers up to 2x the shine.*
• 100% replenished hair.**
• Ammonia-free.

*vs. untreated damaged hair.
**vs. haircolor without ArgiPlex.

Lumishine Demi Liquid PV Trial Kit Includes:

• (1) 10PV Platinum Violet Lightest Blonde LumiShine Demi-Permanent Liquid Hair Color - 2 oz.
• (1) 9PV Platinum Violet Light Blonde LumiShine Demi-Permanent Liquid Hair Color - 2 oz.
• (1) 8PV Platinum Violet Blonde LumiShine Demi-Permanent Liquid Hair Color - 2 oz.
• (1) Swatch Card

10PV Platinum Violet Lightest Blonde LumiShine Demi-Permanent Liquid Hair Color: Propylene Glycol, C12-15 Pareth-3, Aqua (Water, Eau), Laureth-23, Isopropyl Alcohol, Ethanolamine, Lauramide MEA, Cetrimonium Chloride, Oleic Acid, Benzyl Alcohol, Acetamide MEA, Decyl Glucoside, Arginine, Erythorbic Acid, Parfum (Fragrance), Cocamidopropyl Betaine, Tetrasodium EDTA, Sodium Sulfite, Toluene-2,5-Diamine Sulfate, m-Aminophenol, Cocodimonium Hydroxypropyl Hydrolyzed Keratin, N,N-Bis(2-Hydroxyethyl)-p-Phenylenediamine Sulfate, Sodium Benzoate, Hydrolyzed Keratin, Polyquaternium-53, Phenoxyethanol, Potassium Sorbate, Phosphoric Acid, Coumarin.
9PV Platinum Violet Light Blonde LumiShine Demi-Permanent Liquid Hair Color: Propylene Glycol, C12-15 Pareth-3, Aqua (Water, Eau), Laureth-23, Isopropyl Alcohol, Ethanolamine, Lauramide MEA, Cetrimonium Chloride, Oleic Acid, Benzyl Alcohol, Acetamide MEA, Decyl Glucoside, Arginine, Erythorbic Acid, Parfum (Fragrance), Cocamidopropyl Betaine, Toluene-2,5-Diamine Sulfate, Tetrasodium EDTA, Sodium Sulfite, m-Aminophenol, Cocodimonium Hydroxypropyl Hydrolyzed Keratin, N,N-Bis(2-Hydroxyethyl)-p-Phenylenediamine Sulfate, Sodium Benzoate, Hydrolyzed Keratin, Polyquaternium-53, Phenoxyethanol, Potassium Sorbate, Phosphoric Acid, Coumarin.
8PV Platinum Violet Blonde LumiShine Demi-Permanent Liquid Hair Color: Propylene Glycol, C12-15 Pareth-3, Aqua (Water, Eau), Laureth-23, Isopropyl Alcohol, Ethanolamine, Lauramide MEA, Cetrimonium Chloride, Oleic Acid, Benzyl Alcohol, Acetamide MEA, Decyl Glucoside, Arginine, Erythorbic Acid, Parfum (Fragrance), Cocamidopropyl Betaine, Toluene-2,5-Diamine Sulfate, Tetrasodium EDTA, Sodium Sulfite, 2-Methylresorcinol, m-Aminophenol, N,N-Bis(2-Hydroxyethyl)-p-Phenylenediamine Sulfate, Cocodimonium Hydroxypropyl Hydrolyzed Keratin, Sodium Benzoate, Hydrolyzed Keratin, Polyquaternium-53, 4-Amino-2-Hydroxytoluene, 2,4-Diaminophenoxyethanol HCl, Phenoxyethanol, Potassium Sorbate, Phosphoric Acid, Coumarin.