Developed in Italy by Europe's top color experts, this easy-to-use permanent hair color offers the perfect fusion of performance and reliability. With vibrant reds, high-performing natural and cool tones, a complete gray coverage series, a specially curated collection of beautiful intermixable shades, Color XG® creates the results you want every time. Always predictable, always beautiful.

Color XG® is warming up its palette with the NEW GOLD BROWN family. Three balanced shades create soft golden tones that are warm but never brassy.