Ideally, shave after showering while the skin is still warm. Wet your shaving brush with warm water, and pick up product by dipping the brush in the American Crew Lather Shave Cream. Swirl brush vigorously in a shaving bowl to create a rich, thick lather. Apply to face in circular motions, utilizing bristles to lift hair away from the skin. Use a razor to shave with the grain of the hair. Re-apply the shave cream and shave lightly against the grain. Rinse with cool water.

• Lathering formula softens and lifts beard hair for a close, easy shave
• Helps protect skin from irritation and razor burn
• Formulated with ingredients that provide hydration during the shave
• Leaves skin feeling smooth
• Dermatologically tested
• Packaging made from 50% post-consumer recycled materials

Aqua/Water/Eau,Palmitic Acid, Stearic Acid, Glycerin, Myristic Acid, Triethanolamine, Potassium Hydroxide, Lauric Acid, Caprylyl Glycol, Sodium Hydroxide, Parfum (Fragrance), Phenoxyethanol. F00352